LTE网络下手游业务评估研究

随着LTE网络的发展,数据业务收入占比日趋重要。和互联网公司合作实现双赢成为了运营商的一个重要选项,其中游戏又以其极广泛用户普及程度成为了双方合作的主要切入点。运营商面对的游戏体验管理挑战包含爆款游戏用户突然激增、游戏体验差导致用户流失、口碑下滑等,传统技术不可视、不可管,处理闭环效率低且可能缺少手段。基于此背景,本文基于当下最火爆游戏《王者荣耀》,结合移动现有SEQ平台,对LTE网络中的手游业务评估方法进行研究。

Research on the Evaluation of LTE Mobile Game Service

With the development of LTE network, the proportion of data service revenue is becoming more and more important. The win-win cooperation with Internet Co has become an important option for operators, and the game service has become the main entry point for cooperation between the two sides. Operators face challenges in game experience management, including a sudden surge in explosive game users, loss of users due to poor game experience, word-of-mouth decline, and so on. Traditional management is invisible and unmanageable, and the efficiency of closed loop processing is low and there may be a lack of means. Based on this background, take the most popular game "King Glory" as example, combined with the SEQ platform, this paper studies the evaluation method of mobile game service in LTE.