“国潮”背景下文创产品的设计思路

目的 分析“国潮”文化元素的特征,探究“国潮”文化元素在文创产品设计中的应用策略,为设计师提供更多的思路,从而提高文创产品设计水平,增强文化自信。方法 采用文献资料法和案例法进行研究,在文化主题、形式风格和表现手法这三个方面探讨了“国潮”文化元素在文创产品设计中的应用,同时也论述了“国潮”应用的几点原则。结论 文创产品设计师应该充分认识到传统文化的重要价值,在文化主题、形式风格和表现手法这三个方面借鉴“国潮”文化元素,并遵循实用性原则、时尚性原则和艺术性原则,从而提升文创产品的生命力。

Design Ideas of Cultural and Creative Products under the Background of "National Tide"

The work aims to analyze the characteristics of "National Tide" cultural elements, probe into the application strategy of "National Tide" cultural elements in the design of cultural and creative products, and provide more ideas for designers, so as to improve the design level of cultural and creative products and enhance cultural self-confidence. The methods of literature and case study were used to discuss the application of "National Tide" cultural elements in the design of cultural and creative products from three aspects of cultural theme, formal style and expressive techniques and expound some principles of the application of "National Tide". The designers of cultural and creative products should fully realize the important value of traditional culture, and draw lessons from the cultural elements of "National Tide" in the three aspects of cultural theme, formal style and expressive techniques, and follow the principles of practicality, fashion and artistic principles, so as to enhance the vitality of cultural and creative products.