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“在场”与“迷津”:导视系统“大设计”的开始与再设计
引用本文:陆之宇,詹旭军. “在场”与“迷津”:导视系统“大设计”的开始与再设计[J]. 包装工程, 2024, 0(8): 424-433
作者姓名:陆之宇  詹旭军
作者单位:湖北美术学院,武汉 430060
摘    要:目的 创新时代以降,导视系统设计局限于传统意义上的方法与手段,被禁锢于单一学科,导致千城一面、同质化严重现象,缺乏多元的融合、渗透。重构导视系统“大设计”观,为目前导视系统设计研究提供新思路和研究参考。方法 从“大设计”来看,其设计作为融合媒介,进行多学科的扩容、分离、跨界、融合并多向演进,向驱动创新的新范式转型,重置设计思路与流程,重审身边之设计,以再设计赋予新的形式与功能,淡化设计分割,重置设计原点,探寻设计流程优先级与社会文化价值,并进一步用案例验证其科学性与可行性。结论 唯有对导视系统进行全面且细致的把握,运用“大设计”研究与策略,方能赋予导视系统新的角色与使命,倡导行动、创意与变革,于“在场”中探寻破除“迷津”的有效路径与设计指南。

关 键 词:导视系统  大设计  开始  再设计  融合媒介
收稿时间:2023-11-10

the Scene" and "Labyrinth":Beginning and Redesign of a Guiding System in the Context of the "Grand Design"
LU Zhiyu,ZHAN Xujun. the Scene" and "Labyrinth":Beginning and Redesign of a Guiding System in the Context of the "Grand Design"[J]. Packaging Engineering, 2024, 0(8): 424-433
Authors:LU Zhiyu  ZHAN Xujun
Affiliation:Hubei Institute of Fine Arts, Wuhan 430060, China
Abstract:Since the advent of the innovation era, the design of guidance systems has been limited to traditional methods and means and confined to the intervention of single disciplines, resulting in a homogenized and uniform appearance across cities and a lack of diverse integration and infiltration. The work aims to reconstruct the "Grand Design" concept, and provide new ideas and research reference for the current research on the design of the guidance system. To address these issues, from the perspective of the "Grand Design", the design served as an integrating medium, undergoing multi-disciplinary expansion, separation, cross-disciplinary fusion, and multi-directional evolution, while transitioning to a new paradigm driving innovation, resetting design ideas, and processes, re-evaluating the design around us, redesigning it to give new forms and functions, diluting the division of design, resetting the design origin, exploring design process priorities and social-cultural values, and further verifying its scientific and practical feasibility through case studies. Only by thoroughly and carefully grasping the guidance system and applying the research and strategies of the "Grand Design", can we endow it with new roles and missions, and advocate for actions, creativity, and change, and explore the effective path and design guide to break the "labyrinth" "on the scene".
Keywords:guiding system   grand design   beginning   redesign   convergence media
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