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| 价格竞争与非价格竞争的若干博弈分析 | |
| 引用本文： | 魏锋,李炼,李海滨,魏宁.价格竞争与非价格竞争的若干博弈分析[J].昆明理工大学学报(理工版),2006,31(5):106-110. |
| 作者姓名： | 魏锋 李炼 李海滨 魏宁 |
| 作者单位： | 1. 广西工学院,管理系,广西,柳州,545006;昆明理工大学,管理与经济学院,云南,昆明,650093 2. 广东金融学院,广东,广州,510520 3. 柳州市广播电视大学,培训中心,广西,柳州,545005 4. 云南师范大学,社会发展学院,云南,昆明,650093 |
| 基金项目： | 国家自然科学基金资助项目(项目编号:70372031) |
| 摘 要： | 从微观的市场营销角度,利用博弈分析工具:产品价格竞争模型、产品质量模型、古诺(Cournot)模型、圆形城市模型,探讨了在WTO条件下,中国企业如何从价格竞争向非价格竞争转变的基本途径:产品差异化、生产高质量产品、开展竞争合作、开拓发展等,以增强企业持续竞争优势. |
| 关 键 词： | 低价竞争 非价格竞争 持续竞争优势 博弈 |
| 文章编号： | 1007-855X(2006)05-0106-05 |
| 收稿时间： | 2005-10-21 |
| 修稿时间： | 2005年10月21 |
Game Theory -Based Analyses of Price Competition and Non - Price Competition |
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| WEI Feng,LI Lian,LI Hai-bin,WEI Ning.Game Theory -Based Analyses of Price Competition and Non - Price Competition[J].Journal of Kunming University of Science and Technology(Natural Science Edition),2006,31(5):106-110. | |
| Authors: | WEI Feng LI Lian LI Hai-bin WEI Ning |
| Affiliation: | 1. Department of Management, Guangxi University of Technology, Liuzhou,Guangxi 545006, China; 2. Faculty of Management and Economics ,Kunming University of Science and Technology, Kunming 650093 ,China; 3. Financial Institute of Guangdong, Guangzhou 510520,China; 4. Training Center of Radio and TV University of Liuzhou, Liuzhou,Guangxi 545005 ,China; 5. Institute of Social Development,Yunnan Normal University, Kunming 650393 ,China |
| Abstract: | From the angle of the microcosmic marketing,this article,based on Game Theory,has explored the basic ways for Chinese enterprises to change from price competition to non-price competition in WTO,for example,product differentiation,high-quality product production,competition cooperation,development and the like.All these can strengthen enterprises' sustainable competitiveness. |
| Keywords: | low price-based competition non-price competition sustainable competition Game |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ | |