构建面向销售服务的运营商管理支撑系统

在电信运营行业竞争日益加剧的大环境下,市场对传统运营商运营模式的转变提出了更加具体的要求。面向销售服务的运营商管理支撑系统为市场经营"围绕客户、细分需求、有效沟通"提供了信息化解决方案。文章结合某电信运营商的具体案例,分析了现有的支撑系统,提出了销售服务管理支撑系统进一步建设的必要性、目的性、设计思路、规范原则、总体架构和技术体系,描述了系统的相关功能,归纳了其主要特点,并思考了系统实施过程中应注意的一些问题。

The Construction of Telecom Carrier Management Support System for Sales and Service

As the increasing competition in telecom industry,there are more specific chanlleges on the traditional telecom carrier＇s operation model.Marketing and sales based carrier management support system provides full information solutions to ＂Customer based,specific demands,effective communication＂ operation.With the specific case,the paper analyzes the existing telecom support system and proposes the necessity and purpose of management support system for sales and service as well as designing ideas,regulation and principle,overall architecture and technology system.It also describes the system function and summarizes the main features of the system.Finally,it raises some issues that need to be paid attention during the system implementation process.