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百亿临工大展“龙”图
引用本文:薛学伟,王金利. 百亿临工大展“龙”图[J]. 建设机械技术与管理, 2012, 0(1): 55-58,13
作者姓名:薛学伟  王金利
作者单位:《建设机械技术与管理》编辑部
摘    要:"2012年,临工要迈向200亿,同比将实现翻番增长."山东临工工程机械有限公司执行总裁于孟生在2011年底大胆表示.这一目标说明临工在之前临工董事长王志中提出的2012年销售收入实现150亿元基础上又上调了目标.

关 键 词:挖掘机  装载机  中国工程机械  沃尔沃  山东  节能型  品牌  生产经营  凤凰卫视  生产基地

Grand Prospect of Shandong Lingong in 2012
XUE Xuewei , WANG Jinli. Grand Prospect of Shandong Lingong in 2012[J]. Technology & Management for Construction Machinery, 2012, 0(1): 55-58,13
Authors:XUE Xuewei    WANG Jinli
Affiliation:Xue Xuehua Wang Jinli
Abstract:In 2011, SDLG Construction Machinery Co.,Ltd. achieved its product sales revenue of 11.6 billion yuan with a substantial growth of its exports. And following a comprehensive marketing of its first generation of energy-e cient products in 2009, its second generation of energy-e cient products was publicized at the end of 2011; even more attractive to the industry, it only took SDLG 9 months to complete construction of an excavator production base with the productivity of 20,000 units, and in addition, other ve types of new excavators were released; SDLG also had its brand promotion excelling its peers with top news frequently rising, successively became the main sponsors of several major sporting events, won the title sponsorship of the railway trains to start the "Special Train of Shandong Train Brands", and after advertisement on CCTV, joined hands with the Phoenix TV to produce expensive commercials ... As is indicated that SDLG will make massive e orts in 2012 to target the sales revenue of 20 billion yuan.
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