海尔人单合一模式:基于数据驱动的大规模定制

竞争环境的变化要求企业以敏捷、低成本、精准地满足顾客个性化需求。人单合一借助物联网、互联网+和大数据技术等创新和发展了大规模定制模式,能有效适应环境新变化和竞争新要求,敏捷、低成本、精准地满足顾客需求。本文回顾人单合一的发展背景,分析供给大于需求环境下竞争要素的变化趋势,总结人单合一的理论基础和实践经验,提出相应的管理启示。研究发现,物联网、互联网+和大数据等为人单合一实现对顾客需求的精准了解提供了技术支持,组织创新和生态系统激励机制构建为人单合一模式提供了动力机制,人单合一模式实现了场景需求与系统服务解决方案供给的精准匹配,同时也提升了行为主体的自我价值。人单合一模式可为企业实现供给侧结构性改革与高质量发展提供借鉴。

Haier's Rendanheyi:Data-driven Mass Customization

The new trend of business competition currently relies on meeting customized demand in a fast,accurate,and low-cost way.By achieving mass customization with IoT,internet plus,and big data,Rendanheyi adapts corporates to oversupply,as a new market trend,and products experience,as a new competition driving force,which consequently help accurately secure better customer experience.With a review of the history of Rendanheyi and an analysis of how competition driving forces evolve under oversupply,the theoretical basis and feasible practices of Rendanheyi are summarized,and thereby,management implications proposed.Findings show that IoT,internet plus,and big data not only contribute to accurate demand prediction,but also work on optimizing enterprise organization systems and proposing incentives to build novel ecosystems,which jointly drive the implementation of Rendanheyi.And successfully,Rendanheyi precisely matches scenario demand and supply of systematical service solutions,and additionally,enhance self-actualization of people.Taking a page from Rendanheyi practice supports supply-side structural reforms and high-quality development and transformation for businesses.