提升营销管理水平的探讨

建立适应市场需要的新型电力营销理念，以可持续发展为前提，以需求预测管理为基础，以用户需求为导向，以优质服务为宗旨，以满足用户需求、引导用户消费为中心，随时随地为用户提供质优、价廉的清洁能源，适应商业化运营、法制化管理，分层高效运作，功能齐备，是电网企业核心业务---营销管理工作的当前之急。

Promoting marketing management level to the development assistance for the core of grid enterprises

New power marketing method to meet the market needs should be established, taking natural resources as premise, based on demand forecasting management, for the purpose of quality services, centered in meet user needs and guide the consumer. Grid enterprises is always ready to offer quality and cheap cleaner energy, is adapted to commercializes operation and legalized management, have layered efficient operating and full - featured, which is the fierce urgency of its core business--the marketing management work.