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Estimation with the nested logit model: specifications and software particularities
Authors:Nadja Silberhorn  Yasemin Boztuğ  Lutz Hildebrandt
Affiliation:(1) Institute of Marketing, Humboldt University Berlin, 10099 Berlin, Germany
Abstract:The paper discusses the nested logit model for choices between a set of mutually exclusive alternatives (e.g. brand choice, strategy decisions, modes of transportation, etc.). Due to the ability of the nested logit model to allow and account for similarities between pairs of alternatives, the model has become very popular for the empirical analysis of choice decisions. However the fact that there are two different specifications of the nested logit model (with different outcomes) has not received adequate attention. The utility maximization nested logit (UMNL) model and the non-normalized nested logit (NNNL) model have different properties, influencing the estimation results in a different manner. This paper introduces distinct specifications of the nested logit model and indicates particularities arising from model estimation. The effects of using various software packages on the estimation results of a nested logit model are shown using simulated data sets for an artificial decision situation. Financial support by the German Research Foundation (DFG) through the research project #BO1952/1 and the SFB 649 “Economic Risk” is gratefully acknowledged. The authors would like to thank two anonymous reviewers for their helpful and constructive comments.
Keywords:Nested logit model  Utility maximization nested logit  Non-normalized nested logit  Simulation study
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