| 酒文化的四大功能分析 |
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| 引用本文： | 郭五林.酒文化的四大功能分析[J].酿酒,2011,38(3):96-99. |
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| 作者姓名： | 郭五林 |
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| 作者单位： | 宜宾学院宜宾酒产业酒文化研究中心,四川,宜宾,644000 |
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| 摘 要： | 通过对编辑出版《中国酒文化研究——第一卷：＂中国酒都宜宾＂酒文化研究》的认识和感受的梳理,提出酒文化具有定位功能、催生功能、推动功能、挽救功能。结合酒类企业创立、生产、经营、销售、衰退的案例进行了分析。
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| 关 键 词： | 酒文化 定位功能 催生功能 推动功能 挽救功能 |
Analysis of Four Functions of Alcoholic Beverage Culture |
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| GU Wu-lin.Analysis of Four Functions of Alcoholic Beverage Culture[J].Liquor Making,2011,38(3):96-99. |
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| Authors: | GU Wu-lin |
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| Abstract: | four functions of alcoholic beverage culture,i.e.sorting,catalytic,promoting and saving functions were proposed through the recognition and experience gained from the edition and publication of China alcoholic beverage culture-Volume I: research on alcoholic beverage culture of Yinbin,liquor city of China.Case analysis was also carried out according to the establishment,production,management,sale and recession of liquor enterprises. |
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| Keywords: | alcoholic beverage culture sorting function catalytic function promoting function saving function |
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