| 北京首云铁矿工业旅游开发研究 |
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| 引用本文： | 徐柯健.北京首云铁矿工业旅游开发研究[J].资源与产业,2011,13(2):120-126. |
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| 作者姓名： | 徐柯健 |
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| 作者单位： | （1中国地质大学 资源环境管理实验室，北京 100083；2中国地质大学 人文经管学院，北京 100083） |
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| 基金项目： | 中国地质大学(北京)中央高校基本科研业务费专项资金 |
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| 摘 要： | 工业旅游作为一个新兴的旅游项目，是近年来各工业企业开发的热点。北京首云铁矿是北京最大的一家国有冶金矿山企业，正面临着转变自身单一产业结构向旅游业多元化发展时期。本文首先对其工业旅游开发条件进行了SWOT分析，认为其拥有良好的旅游发展前景；其次，根据其区位、资源、市场等条件，进行了工业旅游开发规划，提出了总体开发思路、客源市场定位、总体布局、产品策划、营销与管理对策。
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| 关 键 词： | 工业旅游 北京首云铁矿 SWOT分析 矿山公园 |
| 收稿时间： | 2010-10-14 |
| 修稿时间： | 2011-03-07 |
DEVELOPMENT OF INDUSTRIAL TOURISM IN BEIJING SHOUYUN IRON MINE |
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| XU Ke-jian.DEVELOPMENT OF INDUSTRIAL TOURISM IN BEIJING SHOUYUN IRON MINE[J].Resources & Industries,2011,13(2):120-126. |
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| Authors: | XU Ke-jian |
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| Affiliation: | (1. Laboratory of Resources and Environmental Management, China University of Geosciences, Beijing 100083, China;
2. School of Humanities and Economic Management, China University of Geosciences, Beijing 100083, China) |
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| Abstract: | Industrial tourism as a new kind of tourism becomes hot recently among some industrial enterprises. Beijing Shouyun iron mine, the biggest state-owned metallurgical mine enterprise in Beijing, is facing transition from sole industrial structure to diversified tourism development. This paper applies SWOT to analyze its development conditions of industrial tourism, concludes that it owns a good prospect to develop industrial tourism, and gives a planning on industrial tourism development according to its locality, resources and markets, presents a general development view, tourist source, general outlook, products, sales and management. |
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| Keywords: | industrial tourism Beijing Shouyun iron mine SWOT analysis mine park |
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