营销管理变革

市场营销管理的职能同企业环境保护了很密切的关系。当企业环境发生变化时，就要求营销管理进行相应的改变。根据当今市场发生的一些变化，针对宫销管理中出现的一些问题和现象进行了分析，并相应提出了 改进的意见。目的是帮助企业营销人员端正思想，树立现代营销观念，以确保营销管理的效果。

Change of marketing management

The function of marketing management has a close relationship with the enterprise environment. As the environment change, the marketing management should also be changed accordingly. Based on the changes of the current market, some problems and phenomena in enterprise marketing management have been analyzed, and some suggestions for improvement have been put forward accordingly. The aim is to help the corporate marketer to correct their way of thinking and set up modern marketing concept, so that the desired effects of marketing management can be ensured.