| 基于潜意识消费心理分析的保健食品包装设计 |
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| 引用本文： | 徐静婷,胡江华.基于潜意识消费心理分析的保健食品包装设计[J].包装工程,2012,33(14):48-51,79. |
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| 作者姓名： | 徐静婷 胡江华 |
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| 作者单位： | 南昌大学;中国兵器工业第五九研究所 |
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| 摘 要： | 分析了消费者"潜意识理论"的基础和内涵,并结合人们的日常消费形态揭示了潜意识对消费行为的深刻影响。通过分析保健食品包装设计中的显性信息、隐性信息与消费潜意识的关联和作用,提出了将有形的视觉元素转化为无形销售力的4层潜意识心理诉求。
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| 关 键 词： | 保健食品包装设计 潜意识 显性信息 隐性信息 消费诉求 |
| 收稿时间： | 2012/2/16 0:00:00 |
| 修稿时间： | 2012/7/20 0:00:00 |
Health Food Packaging Design Based on Subconscious Consumption Psychological Analysis |
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| XU Jing-ting and HU Jiang-hua.Health Food Packaging Design Based on Subconscious Consumption Psychological Analysis[J].Packaging Engineering,2012,33(14):48-51,79. |
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| Authors: | XU Jing-ting and HU Jiang-hua |
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| Affiliation: | 1.Nanchang University,Nanchang 330031,China;2.No.59 Research Institute of China Ordnance Industry,Chongqing 400039,China) |
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| Abstract: | It analyzed the basis and content of consumers’ subconscious theory,combined with people’s daily consumption patterns revealing the profound impact of subconscious on consumer behavior.By analyzing the association and the role of the explicit information,implicit information and consumer subconscious in the health food packaging design,it proposed making the s tangible visual elements into the four layers of invisible sales force. |
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| Keywords: | health food packaging design subconscious explicit information implicit information consumer demands |
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