青年女性文胸消费行为的研究

针对青年女性的文胸消费行为,采用因子分析法、聚类分析法、一元方差分析法,分析了青年女性的消费态度和各类人群在文胸的购买行为方面的区别.结果表明:18-25岁的青年女性中,属于前卫消费型的占54%以上,这类女性青年在购买文胸中注重时尚和款式,不重视产品的舒适度;90%以上被调查女性对使用的文胸不太满意或满意度-般:文胸出现问题时,大部分女性会选择淘汰该产品.企业可根据该群体对文胸的需求特征,不断提高产品质量,提升品牌形象.

Study of Young Women's Bra Consumption Behavior

Aiming at young women's bra consumption behavior and by using methods of factor analysis,cluster analysis and one-way ANOVA analysis,this paper analyzes the consumption attitude of young women and differences of bra consumption behavior of all kinds of people.The results show that 54% of young women aged 18 to 25 are avant-garde consumers,who focus on fashion and style instead of comfort.Above 90% of investigated women are not so satisfied with their bras.When something is wrong with their bras,most of the ...