| 工业设计与企业发展 |
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| 引用本文： | 李莎.工业设计与企业发展[J].机电工程技术,2003,32(6):17-18. |
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| 作者姓名： | 李莎 |
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| 作者单位： | 珠海格力电器股份有限公司,广东,珠海,519070 |
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| 摘 要： | 工业设计是一种创造人类生活方式的设计,可以提高企业产品形象、企业形象、增强竞争力、提高产品附加值和经济效益。本文主要介绍了工业设计与企业发展方向，加入WTO后应采取的对策，名牌产品工业设计策划等与企业发展有关的内容。
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| 关 键 词： | 工业设计 企业发展 产品设计 产品形象 企业形象 竞争力 产品附加值 |
| 文章编号： | 1009-9492(2003)06-0017-02 |
| 修稿时间： | 2003年7月23日 |
Industrial Design and Enterprise Development |
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| Li Sha.Industrial Design and Enterprise Development[J].Mechanical & Electrical Engineering Technology,2003,32(6):17-18. |
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| Authors: | Li Sha |
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| Abstract: | Industrial design is such a design that can create the living ways for human being. It can be helpful to promotion of the product and company image for an enterprise, strengthening of its competitive capability, and increasing of the value attached to the product and its economic interests. In this paper, some topics which have something to do with development of enterprise are introduced, such as the relation between industrial design and development of enterprise, countermeasure of industrial design after China's entry to WTO, relation between name brand and strategy for industrial design. |
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| Keywords: | Industrial design Development of enterprise Product |
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