数字文创产品设计研究综述

目的 在明确数字文创产品设计基本概念的基础上，分析数字文创产品设计的研究现状与发展趋势，总结该方向存在的机遇与挑战，为相关研究和创新设计提供参考。方法 分析总结数字文创的特征，运用文献数据可视化软件，并选取CNKI数据库作为分析数据来源，对相关文献进行梳理;以元宇宙互联网空间发展阶段为脉络，对数字文创设计的发展现状及研究范围进行梳理;以场景理论为依托建立适用于虚拟文化空间的数字文创产品设计研究框架。结论 在厘清数字文创产品基本概念的基础上，明确了数字文创产品的阶段划分，即以数字孪生—数字原生—虚实共生为特征的发展过程，梳理了当前数字文创产品设计研究与实践的进展，提出该领域在空间设计、交互体验、文化转译三个层面中的创新研究潜力，最后对未来的研究方向进行了展望。

Review of Digital Cultural and Creative Product Design

The work aims to analyze the current situation and development trend of research on digital cultural and creative product design and summarize the opportunities and challenges in this direction on the basis of clarifying the basic concept of digital cultural and creative product design, so as to provide reference for related research and innovative design. The characteristics of digital cultural and creative products were analyzed and summarized. The literature data visualization software was adopted and the CNKI database was used as the source of analysis data to sort out the relevant literature. Based on the development stages of the metaverse Internet space, the current development status and research scope of digital cultural and creative product design were arranged. Relying on the scene theory, a research framework for digital cultural and creative product design applicable to virtual cultural space was established. On the basis of clarifying the basic concepts of digital cultural and creative products, the stages of digital cultural and creative products are defined, i.e. the development process characterized by digital twin-digital native-virtual reality symbiosis, the current progress of research and practice in digital cultural and creative product design is organized and the innovative research potential of this field in three dimensions:spatial design, interactive experience and cultural translation is proposed. Finally, the future research direction is prospected.