基于演化博弈的我国电商绿色包装稳定策略分析

实施绿色包装是在电商快速发展过程中亟待解决的问题。在演化博弈理论的假设前提下，构建了以政府-电商企业-消费者三方为主体的博弈模型；探讨三方的期望收益模型、复制动态方程及由此构成的雅可比矩阵；分析三方博弈模型的均衡点，并判断出稳定点；最后通过数值仿真加以验证。研究结果表明，政府消极监管、电商企业提供绿色包装、消费者参与所构成的策略集是三方演化博弈的稳定点。

Analysis of Chinese E-Commerce Green Packaging Stability Strategy Based on Evolutionary Game

Implementing the green packaging is an urgent problem to be solved in the rapid development of e-commerce. Under the assumption of evolutionary game theory, a three-party game model is constructed containing the government, e-commerce enterprises and consumers. The expected return model, the replication dynamic equation and the Jacobi matrix formed by the three parties are discussed. The equilibrium point of the three-party game model is analyzed and the stable point is determined. Finally, it is verified by numerical simulation. The research result shows that the strategy set composed of passive government regulation, green packaging provided by e-commerce enterprises and consumer participation is the stable point of the three-party evolutionary game.