人工智能辅助技术在包装设计中的应用研究

目的 研究人工智能辅助技术介入包装设计流程的多元方式，分析人工智能技术应用现状，推导出更适应当下包装设计市场需求的技术应用策略。方法 通过分析包装设计流程中人工智能技术实际应用案例，总结智能技术介入背景下包装设计的转变，探讨技术的创新及应用的层次。结合设计实践进一步研究技术的应用策略，展望人工智能技术在包装设计中的应用前景。结论 人工智能辅助技术可从用户数据分析、个性化设计延展、方案智能优化等多个应用层面优化包装设计，带来更大的生产效益。合理应用人工智能技术有助于转变设计思维、拓展包装设计形式。在包装设计中根据不同应用场景，使用智能技术辅助设计，可以提升设计效率，满足当前数字化经济时代发展的需求。

PU Zi-han, YANG Bin

The work aims to study the multiple ways of AI aided technology in the packaging design process, analyze the application status of AI technology, and deduce the technology application strategy that is more suitable for the demand of the current packaging design market. By analyzing the actual application cases of AI technology in the packaging design process, the transformation of packaging design under the background of intelligent technology intervention was summarized and the innovation and application level of technology were discussed. Combined with the design practice, the application strategy of the technology was further studied, and the application prospect of AI technology in packaging design was put forward. AI aided technology can optimize packaging design from multiple application levels, such as user data analysis, personalized design extension and scheme intelligent optimization, and bring greater production benefits. The rational application of AI technology is helpful to change design thinking and expand packaging design forms. In packaging design, using intelligent technology to assist design according to different application scenarios can improve design efficiency and meet the development demands of the current digital economy era.