疫后博物馆数字文化平台架构设计研究

目的 为缓解疫后博物馆面临的实体发展危机，以及为博物馆数字化创新开发提供新途径。方法 首先从疫情之下博物馆行业的经营现状入手，以博物馆面临的实体困境为出发点进行分析，结合信息时代的技术背景，明晰疫后博物馆发展的数字机遇;其次从文物、观众、展馆三个视角分析疫情下博物馆数字文化平台的建设需求;最后以数字技术、个性定制、多维交互为手段进行平台的架构设计。结果 得到疫后博物馆数字文化平台架构设计的创新策略，以不同板块实现博物馆传统展陈的扩充、个人观展体验的丰富、博物馆文化传播的推进乃至产品形态的扩展。结论 博物馆数字文化平台架构的设想可在疫后为博物馆行业提供数字化转型创新的新思路，助力日后博物馆探索数字建设的新可能。

Framework Design of Digital Culture Platform for Museum after the Epidemic

The work aims to alleviate the crisis of physical development of museums after the epidemic, and provide a new way for the digital innovation and development of museums. Firstly, starting from the current situation of the museum industry under the epidemic, the physical difficulties faced by museums were analyzed, and combined with the technical background of the information age, the digital opportunities for the development of museums after the epidemic were clarified. The construction requirements of museum digital culture platform under the epidemic were analyzed from the perspectives of cultural relics, visitors and pavilions. Finally, the framework of the platform was designed by means of digital technology, personalized customization and multi-dimensional interaction. The innovative strategy of digital culture platform framework design of museums after the epidemic was obtained, which realized the expansion of museum traditional exhibitions, the enrichment of personal exhibition experience, the promotion of museum culture communication, and even the expansion of product forms by different sections. The framework of museum digital culture platform can provide new ideas of digital transformation and innovation for the museum industry after the epidemic, and help museums explore new possibilities of digital construction in the future.