基于用户情感需求的民族旅游文化APP内容及界面设计研究

目的 将民族文化元素融入民族旅游文化APP中，以满足用户在旅行体验中日益增长的情感需求。方法 采用层次分析法及正交试验对民族旅游文化APP内容及界面进行设计研究。首先，根据景区特色确定民族旅游文化APP设计的内容导向及预选内容，利用层次分析法进行优选和筛检;其次，在优选内容的基础上，对民族旅游文化APP界面进行设计，依据景区特色和界面设计标准建立正交表，同时对潜在用户的情感需求量化评价进行分析;最终，确定优化的设计方案。结果 通过结合景区特色、民族文化元素与用户情感需求，对民族旅游文化APP的内容及界面进行多角度和多层次分析与设计，以赛汗塔拉城中草原景区APP设计为例，为民族旅游文化APP提供了全新的设计思路。结论 将民族旅游文化和用户情感体验相结合，以用户的视角判定设计元素，使APP的设计更加人性化，也为以后的民族旅游文化类APP设计提供新的理论依据。

Content and Interface Design of Ethnic Tourism Culture APP Based on Users' Emotional Needs

The work aims to integrate ethnic cultural elements into the ethnic tourism culture APP to meet the increasing emotional needs of users in travel experience. The content and interface of ethnic tourism culture APP were designed and studied by AHP and orthogonal test. Firstly, the content orientation and pre-selected content of ethnic tourism culture APP design were determined according to the characteristics of the scenic spot, and the analytic hierarchy process was used for optimization and screening. Secondly, on the basis of optimizing the content, the interface of national tourism culture APP was designed. Then, an orthogonal table was established according to the characteristics of scenic spot and interface design and the quantitative evaluation of potential users'' emotional needs was analyzed at the same time. Finally, the optimal design scheme was determined. By combining the characteristics of scenic spot, ethnic cultural elements and users'' emotional needs, multi-angle and multi-level analysis and design were carried out on the content and interface of ethnic tourism culture APP. With the APP design of grassland scenic spot in Saihantala Resort as an example, it provided a brand-new design idea for the national tourism culture APP. Combining ethnic tourism culture and users'' emotional experience and determining the design elements from the user''s perspective can make the design of APP more humanized, and also provide a new theoretical basis for the design of ethnic tourism culture APP in the future.