基于“多元协同”的旅游纪念品整合设计研究

目的 对旅游纪念品传统设计模式中存在的突出问题进行梳理和分析,探究问题产生的根源,并尝试提出克服这一弊端的对策,为旅游纪念品创新设计的思路和方法提供参考。方法 首先以陕西省旅游纪念品为例,采用文献分析法,梳理出旅游纪念品设计中存在的设计导向模糊、设计主体单一、设计认同不足、与市场需求脱节等突出问题;其次,以问题为导向,将主体、资源、空间和市场等力量叠加融合,构建出旅游纪念品多元协同整合设计的理论模型;最后,基于该模型,利用协同思想探索旅游纪念品与政策导向、地域文化、数字技术及品牌价值的耦合关系和融合途径,给出旅游纪念品设计的新思路。结论 基于多元协同理论进行旅游纪念品设计,能够打破多环节壁垒,实现政策、文化、传播和营销等多因素与设计之间的有效融合,在提升旅游纪念品品质的同时,还能赋予旅游纪念品更加丰富的社会责任和内涵,进一步满足用户的情感认知和社会认知需求。

Integrated Design of Tourist Souvenirs Based on "Multi-synergy"

The work aims to sort out and analyze the prominent problems in the traditional design patterns of tourist souvenirs, explore the root causes of these problems, and attempt to propose countermeasures to overcome the shortcomings of traditional design patterns, providing reference for the innovative design ideas and methods of tourist souvenirs. Firstly, with the tourist souvenirs of Shaanxi Province as an example, the methods of literature analysis were adopted to identify the prominent problems in the design of tourist souvenirs, including unclear design orientation, singular design subject, insufficient design identity, and market demand mismatch. Secondly, guided by the identified problems, a theoretical model was constructed for the multi-synergy design of tourist souvenirs by integrating various elements such as subject, resources, space, and market. Finally, based on this model, a new idea for the design of tourist souvenirs was proposed by utilizing synergetic thinking to explore the coupling relationships and integration approaches between tourist souvenirs and policy orientation, regional culture, digital technology and brand value. The design of tourist souvenirs based on the theory of "Multi-synergy" can break down the multi-link barriers and realize the effective integration of policy, culture, communication and marketing with the design, which enhances the quality of tourism souvenirs and also endows tourist souvenirs with richer social responsibility and connotation, further satisfying users'' emotional and social cognitive needs.