武夷山文创产品设计研究

目的 针对目前我国消费者对文创产品需求量的加大和对其品质要求的提高,在设计者对情感体验的理解实验基础上,以最真实和客观的角度构建出文创产品设计模型,为文创产品设计提供新的设计思路和理论支撑,并结合武夷山当地的文化内涵,设计出新型的武夷山文创产品。方法 通过分析武夷山文创产品设计现状,对文创产品设计可用因素进行调查,并结合关于文创产品创新及福建文旅资源开发的相关研究,找出目前武夷山文创产品设计存在的问题,以文化和产品深度融合的视角出发并结合实地考察,构建新的文创产品设计框架和思路。结果 研究发现,武夷山文创产品的设计在发挥设计者创造力的同时也要对当地的生态资源及文化资源进行充分利用,做到两者之间的有机结合。为满足大众对文创产品的需求,通过文化底蕴分析及设计方案构建,运用地域性文创产品情景构建理论与叙事设计理论设计出武夷山特色倒流香炉,运用文化构成到产品设计转化理论与叙事设计理论设计出创新型茶壶和创意茶叶罐。结论 文创产品区别于其他旅游产品的特征在于其创意价值与文化价值高,在设计文创产品时要先对当地文化进行调查研究,利用一切有利于产品设计的因素后,设计者再基于自身对文化的情感体验发挥创造力,才能最终形成具有吸引力并且能够传播当地优秀文化的文创产品。

Design of Cultural and Creative Products in the Mount Wuyi

Aiming at the increasing demand of Chinese consumers for cultural and creative products and the improvement of quality requirements, the work aims to construct a design model of cultural and creative products from the most real and objective point of view based on the designer''s understanding of emotional experience, so as to provide new design ideas and theoretical support for the design of cultural and creative products and design a new type of cultural and creative products of the Mount Wuyi combined with the local cultural connotation in the Mount Wuyi. Through the analysis on the current situation of cultural and creative product design in the Mount Wuyi, the available factors of cultural and creative product design were investigated, and combined with the relevant literature on cultural and creative product innovation and the development of cultural tourism resources in Fujian, the existing problems of cultural and creative product design in the Mount Wuyi were found out, and new frameworks and ideas of cultural and creative product design were constructed from the perspective of deep integration of culture and products and combined with field visits. According to the research results, the design of cultural and creative products in the Mount Wuyi should not only give full play to the creativity of designers, but also make full use of local ecological resources and cultural resources, so as to achieve the organic combination of the two. In order to meet the needs of the public for cultural and creative products, through the analysis of cultural connotations and the construction of design schemes, the characteristic backflow incense burner in the Mount Wuyi was designed by the theory of scene construction and narrative design of regional cultural and creative products, and the innovative teapot and creative tea caddy were designed by the theory of transformation from cultural composition to product design and narrative design. Cultural and creative products are different from other tourism products because of their high creative value and high cultural value. When designing cultural and creative products, it is necessary to investigate the local culture, make use of all the factors that are conducive to product design, and then give full play to the creativity of designers based on their own emotional experience of culture. Only in this way can cultural and creative products that are attractive and spread local excellent culture be formed.