减量化理念在包装设计中的应用研究

目的 探索减量化理念在包装设计中的应用路径。方法 从包装的产生与发展历程着手，结合当前的包装设计现实情况指出了几点代表性的问题，进而引出绿色包装设计，提出减量化理念的应用尝试，再结合减量化理念对包装设计在环境保护、技术水平和产业结构等方面的应用必要性及作用，在包装设计中融入减量化理念展开论述，并以外在结构、细节优化和深层内涵为落脚点，深入分析减量化理念的灵活应用。结论 减量化包装是绿色包装设计的现实要求和发展趋势，其从最直接的视觉层面到最深刻的内涵层面都在渗透着对绿色可持续发展观念的关照，不仅让包装变得更加实际和环保，也为全社会环保意识的树立和强化给予了指引和支持。

Application of Reduction Concept in Packaging Design

The work aims to explore the application path of reduction concept in packaging design. Combined with the current packaging design reality, this work started from the packaging generation and development process, pointed out several representative problems, and then led to green packaging design, and put forward the application of reduction concept. Then, combined with the application necessity and role of the reduction concept in packaging design in environmental protection, technical level and industrial structure and other aspects, how to integrate the concept of reduction in packaging design was discussed. In addition to the structure, detail optimization and deep connotation of the foot, the flexible application of the reduction concept was analyzed. Reduced packaging is realistic requirements and development trend of green packaging design. It shows the care for green concept of sustainable development from the most direct visual level to the most profound connotation level. It not only makes the packaging become more practical and environment friendly, but also provides guidance and support for setting up and strengthening the whole society's awareness of environmental protection.