吉祥元素在文创产品设计中的融入

目的 探索吉祥元素与文创产品设计的融合可能性，分析科学、有效的实践方式。方法 吉祥元素既是一种文化形态，也是一种多元化的文化资源，其不仅与人们的生活紧密相关，还凭借自身丰富而美好的内涵和寓意传承至今。将吉祥元素作为研究对象，深入分析其在当今时代中所面临的机遇与挑战，提出将其融入文创产品设计中，借助文创产品的发展优势和受众特点获得传承与新生的可能性。除了研究吉祥元素整体特点和价值外，还对其具体融入文创产品的发展方向和实施策略进行了探索，并结合实际从吉祥元素的符号提取、内涵挖掘、价值呈现等层面，综合探究这一元素符号在文创产品设计中的艺术化表现和创新性表达。结论 吉祥元素的文化价值和审美价值有目共睹，其与文创产品设计的融合，只要能够找到合适的开发模式和路径，结合其精髓进行创意设计，就可以实现自身的重生，促进文创产业的长远发展。

Integration of Auspicious Elements in the Design of Cultural and Creative Products

The work aims to explore the possibility of integrating auspicious elements and cultural and creative product design, and analyze the scientific and effective way of practice. Auspicious element is a kind of cultural form and diversified cultural resource, which is not only closely related to people''s life, but also inherited by virtue of its rich and beautiful connotations and meanings. With auspicious elements as the research object, the opportunities and challenges they have been facing in the current era were analyzed deeply, and the possibility of integrating them into the design of cultural and creative products and gaining inheritance and rebirth by virtue of the development advantages of cultural and creative products and characteristics of audiences was put forward. Besides the overall characteristics and value of auspicious elements, the development direction and implementation strategy of their specific integration into cultural and creative products were explored. Combined with the actual situation, the artistic expression and innovative expression of auspicious element symbols in the design of cultural and creative products were explored from the aspects of symbol extraction, connotation mining and value presentation. The cultural and aesthetic values of auspicious elements are obvious to all. The integration of auspicious elements with cultural and creative product design can realize rebirth and promote the long-term development of cultural and creative industry as long as appropriate development mode and path can be found and creative design can be carried out according to the essence.