基于KANO模型的产后塑形产品情感化研究

目的 产后塑形关乎产后女性生理和心理方面的健康，影响着适龄女性的生育意愿。旨在探索一种分析、分类、排序用户情感需求的设计方法，并指导产后塑形产品的设计实践，以有效解决产后女性生理和心理健康方面的问题。方法 首先在充分调研产后女性情感需求的基础上，从情感化设计理论中本能、行为、反思三个层次分析建立产后塑形产品的用户情感需求模型;其次利用KANO模型对所建立的情感需求模型进行数据校验和功能排序，并根据分析结果进行产品模型设计;最后通过李克特5点量表对设计效果进行检验。结论 以情感化-KANO模型来分析、分类、排序用户情感需求的设计方法，能够准确快速地发现用户真实情感需求，为产后塑形产品的设计提供方向指引和数据支撑。

Emotional Research on Postpartum Shaping Products based on KANO Model

Postpartum shaping is related to the physical and psychological health of postpartum women, and affects the reproductive willingness of women of child-bearing age. The work aims to explore a design method to analyze, classify and sort the emotional needs of users, and guide the design of postpartum shaping products to effectively solve the physical and mental problems of postpartum women. On the basis of fully investigating the emotional needs of postpartum women, through the three levels of instinct, behavior and reflection in the emotional design theory, a user demand model of postpartum shaping products was analyzed and established. Then the KANO model was used to verify the data and sort the functions of the established emotional demand model, and design the product model according to the analysis results. Finally, the design effect was tested by the Likert 5-point scale. The design method of analyzing, classifying and sorting the emotional needs of users with the emotional-KANO model can accurately and quickly discover the real emotional needs of users, and provide direction guidance and data support for the design of postpartum shaping products.