敦煌唐代龟背纹样在文创产品中的创新设计研究

目的 为推动传统文化在现代社会的广泛传播与创新发展，以敦煌唐代龟背纹样为对象，文创产品为载体，构建一种理性与感性相结合的创新设计方法，丰富图案种类与表现形式，满足市场对敦煌元素文创产品的商业需求。方法 采用文献收集法和专家访谈法，挖掘敦煌唐代龟背纹样的文化内涵与造型特征。通过形状文法提取典型纹样作为初始形状，进行初步演化与二次设计重组，遵循形式美法则对图案再创作。融合感性工学的评价方法筛选符合大众喜好的创新图案，并将其应用于文创产品中。结论 创新设计方法赋予了敦煌龟背纹样生命力与时代感，而在文创产品中的设计应用也验证了该方法的可行性与适用性。跨学科思维实现了以用户需求为主导的创新设计，使图案筛选更加精准，提高了创新方案的有效性与成功率，为敦煌传统纹样的传承与创新拓展提供了新思路。

Innovative Design of Dunhuang Tortoiseshell Pattern of the Tang Dynasty in Cultural and Creative Products

In order to promote the wide dissemination and innovative development of traditional culture in modern society, the work aims to construct an innovative design method combining rationality and sensibility with Dunhuang tortoiseshell pattern of the Tang Dynasty as the research object and cultural and creative products as the carrier to enrich the pattern types and form and meet the commercial demand of the market for Dunhuang elemental cultural and creative products. Literature collection and expert interview were adopted to explore the cultural connotation and modeling characteristics of the Dunhuang tortoiseshell pattern of the Tang Dynasty. The typical patterns were extracted by shape grammar as the initial shapes, the initial evolution and the secondary design reorganization were carried out, and the patterns were recreated in accordance with the law of formal beauty. By integrating the evaluation methods of kansei engineering, the innovative patterns in line with the public preferences were applied to cultural and creative products. The innovative design method endows Dunhuang tortoiseshell pattern with vitality and a sense of the times, and its application in the design of cultural and creative products verifies the feasibility and applicability of the approach. Interdisciplinary thinking enables user-driven innovative design, makes the pattern selection more accurate, increases the effectiveness and success rate of the innovative scheme, and develops a new idea for the inheritance and innovation of Dunhuang traditional patterns.