在地文化视角下白洋淀芦苇画的产品创新设计

目的 以在地文化视角思考白洋淀芦苇画的产品创新设计方法。方法 首先，通过理论研究和案例分析挖掘在地文化对白洋淀芦苇画产品创新设计的价值。其次，总结白洋淀的代表性在地文化。然后，在已有研究的基础上，从视觉、触觉、听觉、嗅觉、味觉5个维度提取白洋淀的典型在地文化要素。最后，将白洋淀的典型在地文化要素应用于白洋淀芦苇画的产品创新设计中。结论 挖掘在地文化对于白洋淀芦苇画在当代的创新发展具有重要意义。从视觉在地、触觉在地、听觉在地、嗅觉在地和味觉在地5个层面提出了具体设计方法，分别是强化视觉叙事、丰富触觉层次、营造听觉氛围、建立嗅觉意象及关联味觉通感，为白洋淀芦苇画在社会转型和多元文化冲击中的产品创新设计提供了思路。

Product Innovation Design of Baiyangdian Reed Painting from the Perspective of Local Culture

The work aimsto think aboutthe product innovation design method of Baiyangdian reed painting from the perspective of local culture. Firstly, the value of local culture on the product innovation design of Baiyangdian reed painting was explored through theoretical research and case analysis. Secondly, the representative local culture of Baiyangdian was summarized. Then, the typical local cultural elements were extracted from the five dimensions of vision, touch, hearing, smell and taste on the basis of previous studies. Finally, the typical local cultural elements of Baiyangdian were applied to the product innovation design of Baiyangdian reed painting. Excavating the local culture has important implications for the innovation and development of Baiyangdian reed painting in contemporary era. The specific design methods are put forward from five aspects:vision in local, touch in local, hearing in local, smell in local and taste in local, including strengthening visual narration, enriching tactile levels, creating auditory atmosphere, establishing olfactory image and associating taste synesthesia, which provides new ideas for the product innovation design of Baiyangdian reed painting under the social transformation and the influence of multiculturalism.