典型地域文化视域下的有轨电车外观设计研究

目的 为提升有轨电车外观设计中的地域文化内涵，探究一种具有典型地域文化的有轨电车外观设计方法。方法 从理念设计、行为设计与视觉设计3个层面阐释地域文化元素的提取和转化过程，并结合现代有轨电车外观设计的具体案例，探讨地域文化元素融入有轨电车外观设计的模式，进而建立以典型地域文化为主题的有轨电车外观设计方法。以成都天府文化为例，进行典型地域文化的有轨电车外观设计并构建模型。通过语义差异法与SPSS统计分析对设计方案的语义信息量化进行对比。结论 依据设计方案语义验证评价的数据，表明从理念、行为、视觉3个层面对典型地域文化进行提取和转化的设计方法具有可行性，能够实现物质文化载体不同维度的文化要素转换，可为地域性有轨电车外观设计提供新的思路。

Appearance Design of Tram from the Perspective of Typical Regional Culture

The work aims to explore a tram appearance design method with typical regional culture, in order to enhance the cultural connotation in the appearance design of tram. The process of extracting and transforming regional cultural elements was explained from three levels:conceptual design, behavioral design and visual design. Combined with specific cases of modern tram design, the model of integrating regional cultural elements into tram appearance design was explored, and then a tram appearance design method with typical regional culture as the theme was established. The tram appearance design with typical regional culture was carried out and a model was constructed with Tianfu culture of Chengdu as an example. The semantic information of the design solutions was quantified and compared through the semantic difference method and SPSS statistical analysis. The data from the semantic validation evaluation of design solutions indicate that the design method of extracting and transforming typical regional culture from three levels:conceptual, behavioral and visual, is feasible and can achieve the transformation of cultural elements in different dimensions of material culture carriers, which can provide new ideas for regional tram appearance design.