Design for volume optimization of packaging for durable goods

In the literature, there are several authors arguing for the optimization of the packaging volume as an important factor in distribution efficiency. Within the context of packaging of durable goods, these authors present significant economic savings, usually illustrated by qualitative examples of redesigns. So far, these papers are limited to: (a) the economic aspect of volume (b) packaging for which the main functionality is distribution‐related, and (c) mostly qualitative empirical data. This current paper aims to contribute to this literature by: (a) arguing that volume is also a significant factor from an environmental perspective (b) including packaging for which the main functionality is marketing‐related, and (c) presenting quantitative data of over 1000 packed durable goods, covering consumer electronics, domestic appliances, toys, power tools and furniture. Several strategies for volume optimization are discussed in relation to different packaging functionalities. Copyright © 2011 John Wiley & Sons, Ltd.