| “数字家庭”战略下IPTV业务模式与发展策略探讨 |
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| 引用本文： | 张鹏,包建军.“数字家庭”战略下IPTV业务模式与发展策略探讨[J].信息通信技术,2011,5(3):17-20. |
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| 作者姓名： | 张鹏 包建军 |
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| 作者单位： | 中国联通研究院,北京,100032 |
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| 摘 要： | 随着我国三网融合试点工作的逐步推进以及电信运营商"数字家庭"战略日渐清晰,电信运营商需要对IPTV业务模式与发展策略重新思考和认识。首先分析了电信运营商"数字家庭"战略的成功要点,接着分析了"数字家庭"战略与IPTV业务的关系,然后对"数字家庭"战略下IPTV业务模式和发展策略进行了设计和探讨。
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| 关 键 词： | 部门经济管理 数字家庭 IPTV 业务模式 发展策略 |
A Discussion on IPTV Service Model and Development Tactic under the Digital Home Strategy |
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| Zhang Peng,Bao Jianjun.A Discussion on IPTV Service Model and Development Tactic under the Digital Home Strategy[J].Information and Communications Technologies,2011,5(3):17-20. |
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| Authors: | Zhang Peng Bao Jianjun |
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| Affiliation: | Zhang Peng Bao Jianjun,China Unicom Labs,Beijing 100032,China |
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| Abstract: | As triple play pilot is conducted and Digital Home strategy of telecom operators gets increasingly certain,carriers need to rethink and recognize service model and development strategies of IPTV.This paper analyzes the success elements of Digital Home strategy firstly,then analyzes the relationship between the strategy and IPTV business,and lastly brings forward the designed business model and development tactic of IPTV for discussion. |
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| Keywords: | Business Management of Department Digital Home IPTV Service Model Development Tactic |
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