| 从产业分类看创意产业与广告业的共生关系 |
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| 引用本文： | 胡晓云.从产业分类看创意产业与广告业的共生关系[J].徐州工程学院学报,2011(2). |
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| 作者姓名： | 胡晓云 |
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| 作者单位： | 浙江大学传播研究所; |
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| 基金项目： | 浙江文化创意指数及其测评体系研究(08ZDZB13ZD-1YB) |
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| 摘 要： | 各个国家和地区对创意产业的分类内容和分类方式具有相通性和差异性。相通性表现为,广告业及其与广告相关的传统文化产业均构成了创意产业的重要组成部分,作为创意产业中三大新的产业分类的设计服务相关产业、数字信息相关产业、休闲娱乐相关产业与广告业之间存在着显著的交叉性。在文化用品、设备及相关文化产品的生产及销售,以及辅助服务等创意产业的产业范畴中,广告业的核心价值——创意及其整合能力将渗透期间,辅助完成其产业链的各个环节。广告业不仅是创意产业的重要门类,更体现了创意产业的核心价值和整合力量,两者之间存在着共生共荣的互动关系。广告业的发展将成为文化创意产业发展的重要内容和重要前提。
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| 关 键 词： | 创意产业 广告业 整合价值 |
Viewing the Symbiotic Relation Between Creative Industries and Advertising Industry from the Point of View of Industry Classification |
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| HU Xiao-yun.Viewing the Symbiotic Relation Between Creative Industries and Advertising Industry from the Point of View of Industry Classification[J].Journal of Xuzhou Istitute of Technology,2011(2). |
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| Authors: | HU Xiao-yun |
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| Affiliation: | HU Xiao-yun(Research Center of Communications,Zhejiang University,Hangzhou 310058,Zhejiang,China) |
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| Abstract: | Creative industry is a hot topic and frontier field in China now.Similarities and differences both exist with the classification content and form of creative industry in different countries or areas.The similarities include that the advertising industry and the advertisement-related traditional cultural industries are all important components of creative industry,and that there is an obvious overlapping of the designing service industries,digital information industries,recreational industries,and advertisin... |
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| Keywords: | creative industry advertising industry integrated value |
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