| 广告语篇中省略的语用价值 |
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| 引用本文： | 卢小群. 广告语篇中省略的语用价值[J]. 湖南工业大学学报, 2002, 16(2) |
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| 作者姓名： | 卢小群 |
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| 作者单位： | 株洲工学院,经济管理学院,湖南,株洲,412008 |
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| 摘 要： | 省略以其简洁、经济的优势在广告语篇衔接中起着重要的作用。着重论述省略在广告语篇中的各种价值形态 ,是把省略理论运用于广告语篇分析的一种新的尝试
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| 关 键 词： | 广告语篇 省略 语用价值 |
The Progmatic Value of Ellipsis in Ad Texts |
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| LU Xiao-qun. The Progmatic Value of Ellipsis in Ad Texts[J]. Journal of Hnnnan University of Technology, 2002, 16(2) |
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| Authors: | LU Xiao-qun |
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| Abstract: | Ellipsis with its characteristics of brevity and economy is playing an important role in textual coherence of ad texts.The author analyses various pragmatic value forms of ellipsis in ad texts which is a new attempt to apply the theory of ellipsis to ad texts. |
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| Keywords: | Ad text ellipsis pragmatic value |
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