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User Satisfaction with Tablet PC Features
Authors:Kyungdoh Kim  Ji Hyoun Lim  Robert W Proctor  Gavriel Salvendy
Affiliation:1. Dept. of Industrial Engineering, Hongik University, Seoul, Korea;2. Department of Psychological Sciences, Purdue University, West Lafayette, IN, USA;3. School of Industrial Engineering, Purdue University, West Lafayette, IN, USA;4. Department of Industrial Engineering, Tsinghua University, Beijing, P.R. China
Abstract:Previous studies of tablet personal computers have concentrated on their use in education and healthcare. The current study focused instead on personal usage, investigating how satisfied users are with their own tablets after having used them in their daily lives. The objective was to identify the major features for tablets and to investigate how form factors affect the preference of functions by performing a comparison of iPad1 and Galaxy Tab. Also, gender and ethnicity were analyzed to determine whether they influence satisfaction with the devices. For e‐mail and web browsing functions, users’ ratings showed more satisfaction with the iPad1 since it has a larger display; for the e‐book reader function, users indicated higher satisfaction with the Galaxy Tab. Male users evaluated their devices by the function itself, whereas female users were mainly concerned with aesthetic aspects. Koreans indicated that they were less satisfied with their tablets than were other ethnic groups.
Keywords:Tablet PC  iPad  Galaxy Tab  Gender  Ethnicity  Feature
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