Abstract: | Proposes that the growing revolution in health care delivery as a response to needed cost-containment reform is threatening psychology's hard-fought gains. As more and more elements of the health care delivery system are coming under the ownership of giant health corporations, psychology's focus continues to be one of gaining recognition in an outmoded health system. It is suggested that if psychology is to survive, it must develop strategies responsive to the current cost-containment climate. It is concluded that psychologists must learn to establish innovative models of mental health care delivery and learn to market these models if they are to maintain a respected position in the health care field. The model and parameters of brief, targeted therapy are discussed. (6 ref) (PsycINFO Database Record (c) 2010 APA, all rights reserved) |