| Managing Channels of Distribution Under the Environment of Electronic Commerce |
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| 引用本文： | ZHENG Bing~1 FENG Yixiong~2 1.College of Economics & Management,Dalian University,Dalian 116622,China 2.State Key Laboratory of CAD&CG,Zhejiang University,Hangzhou 310027,China. Managing Channels of Distribution Under the Environment of Electronic Commerce[J]. 武汉理工大学学报, 2006, 28(Z2) |
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| 作者姓名： | ZHENG Bing~1 FENG Yixiong~2 1.College of Economics & Management Dalian University Dalian 116622 China 2.State Key Laboratory of CAD&CG Zhejiang University Hangzhou 310027 China |
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| 作者单位： | ZHENG Bing~1 FENG Yixiong~2 1.College of Economics & Management，Dalian University，Dalian 116622，China 2.State Key Laboratory of CAD&CG，Zhejiang University，Hangzhou 310027，China |
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| 摘 要： | Business Marketing Management over the Internet has been receiving a“lot of ink”in current periodicals and to a lesser degree in academic literature.Practice changes so rapidly that principles emerging from last month's successes may need revi- sion before they are derived and printed.The emergence of electronic commerce has created a new business paradigm,one that pre- sents marketers with noteworthy opportunities and challenges.Perhaps the greatest impact is in the area of channel management. The top issue for many business-to-business (B2B) firms today is channel conflict.In this paper,we analyze the weakness of traditional place model at first.On the basis of it,we set forth the processes and advantages of direct place and indirect place un- der the environment of electronic commerce.Then this paper presents that we should develop association net,express net,service net and production net in order to create place advantage under the environment of electronic commerce.
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Managing Channels of Distribution Under the Environment of Electronic Commerce |
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| ZHENG Bing,FENG Yixiong. Managing Channels of Distribution Under the Environment of Electronic Commerce[J]. Journal of Wuhan University of Technology, 2006, 28(Z2) |
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| Authors: | ZHENG Bing FENG Yixiong |
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| Affiliation: | 1. College of Economics & Management,Dalian University,Dalian 116622,China
2. State Key Laboratory of CAD&CG,Zhejiang University,Hangzhou 310027,China |
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| Abstract: | Business Marketing Management over the Internet has been receiving a "lot of ink" in current periodicals and to a lesser degree in academic literature. Practice changes so rapidly that principles emerging from last month's successes may need revision before they are derived and printed. The emergence of electronic commerce has created a new business paradigm, one that presents marketers with noteworthy opportunities and challenges. Perhaps the greatest impact is in the area of channel management. The top issue for many business-to-business (B2B) firms today is channel conflict. In this paper, we analyze the weakness of traditional place model at first. On the basis of it, we set forth the processes and advantages of direct place and indirect place under the environment of electronic commerce. Then this paper presents that we should develop association net, express net, service net and production net in order to create place advantage under the environment of electronic commerce. |
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| Keywords: | marketing channels distribution strategy customer demand electronic commerce |
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