| 大型活动的可拓策划模型初探 |
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| 引用本文： | 黄江宏,陈剑平.大型活动的可拓策划模型初探[J].广东工业大学学报,2015,32(1):6-10. |
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| 作者姓名： | 黄江宏 陈剑平 |
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| 作者单位： | 1.太平洋保险集团 上海分公司，上海 200000；2.浙江大学 宁波理工学院，浙江 宁波 315100 |
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| 基金项目： | 国家自然科学基金资助项目 |
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| 摘 要： | 基于可拓学在处理矛盾问题上的优势，提出了大型营销策划活动的可拓策划模型，对各活动环节进行系统分析、拓展，注重方案的衔接和可行性.并以“西上海·华府天地”房地产项目为案例研究样本，开展模型的应用与验证，最终提出了整合资源、合作共赢的“房五保”的可拓策划方案.本研究具有一定的理论意义，同时对推动可拓学在商业策划领域实践也具有一定的指导意义.
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| 关 键 词： | 可拓学 可拓策划 房产营销 保险公司 |
| 收稿时间： | 2014-10-22 |
An Extension Planning Model for Events |
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| Huang Jiang-hong,Chen Jian-ping.An Extension Planning Model for Events[J].Journal of Guangdong University of Technology,2015,32(1):6-10. |
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| Authors: | Huang Jiang-hong Chen Jian-ping |
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| Affiliation: | 1.Shanghai Branch of Pacific Insurance Group, Shanghai 200000, China；;
2. Ningbo Institute of Technology, Zhejiang University, Ningbo 315100, China |
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| Abstract: | According to Extenics and its advantages of solving business problems, this paper puts forward the extension planning model for large marketing activities, applies it to the “West Shanghai·Huafu Vista” real estate project and verifies its feasibility. Finally, it puts forward the win-win plan of “Five-safety beyond real property” by integration and cooperation. Also, this research has theoretical significance, and can promote the extenics based application in the field of commercial planning. |
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| Keywords: | Extenics extension planning marketing of real estate insurance company |
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