公共危机下科普类公益海报的精准传达

公共危机在任何时候都是人类面临的巨大困扰,而危机时期的各种科普类公益海报的迅速传播,也一次又一次证明了其在应对危机的时候所显示出来的强大力量。随着社会进入到新时代,人们面临着反复出现的各种公共危机,传统的科普类型的公益海报也由原来的情感诉求逐渐转变成更为精准的信息传达。这也和当下人们所处的时代有关,公益海报的创意思路也就不仅仅只是局限在设计师的想象力。时代的进步,设计的力量也进一步印证了科学与艺术的结合所产生的强大创造力。本文的出发点就是从新时代、大数据、公益海报创作的方法、路径、创新等角度重新审视传统的公益海报创作,以期对科普类公益海报设计层面及其未来发展规律中找寻更多的可能性。

Accurate Convey Communication of Popular Science Posters under the Public Crisis

The public crisis is a huge dilemma facing human beings at any time. During the crisis, the rapid spread of various scientific popular science posters has proved time and time again that it has shown a powerful force in responding to the crisis. In the new era, people are facing various public crises that are constantly happening. Traditional science-based public welfare posters have gradually changed from their original emotional appeals to more accurate information transmission, which is also related to people''s times. With the development of the times, the creative ideas of public welfare posters are not limited to the imagination of designers.The power of design further confirms the powerful creativity generated by the combination of science and art. The starting point of this article is to re-examine the creation of traditional public welfare posters from the perspective of the new era, big data, creative methods, paths, and innovation,with a view on the public welfare elevation design level of science popular public welfare posters and their future development laws to finding more possibilities.