基于心流理论的莫高窟景区体验式设计研究

随着社会的快速发展,公众对精神文化的需求也逐渐增加,对文物遗迹的欣赏需要也随之上升,因此亟需以科技改变传统的旅游方式,分散世界文化遗产景区的客流量。本文基于心流理论,结合VR虚拟现实技术,让游客无需真正到达旅游目的地探索,就可与景区产生互动,并针对景区游览痛点,运用VR技术对景区游览路径重新规划。以敦煌莫高窟沉浸式虚拟旅游产品作为载体,剖析游客进入心流状态的具体流程,提出具有针对性的设计原则及内容要点。通过心流理论下的沉浸式虚拟旅行产品,克服当前敦煌莫高窟数字化的表面性,得出引导使用者进入心流体验的具体措施,梳理出明确的有针对性的游览路线,使使用者获得更愉悦的体验感,从而证明沉浸式VR虚拟旅行产品设计的可行性。

Experiential Design of Mogao Grottoes Scenic Spot Based on Flow Theory

With the rapid development of the society,the public's demand for spiritual culture and the need for cultural relic’s appreciation are also rising.Therefore,it is absolutely necessary to change the traditional way of tourism with science and technology to shunt the passenger volume in the world cultural heritage scenic spot.With flow theory and VR technology,tourists can interact with the scenic spot from all aspects without actually reaching the destination for personal exploration.In addition,VR technology can be used to replan the scenic spot itinerary according to the pain points thereof.Taking the immersive virtual tourism products of Dunhuang Mogao Grottoes as the carrier,the work analyzes the specific process of tourists entering the state of flow,and puts forward specific design principles and key contents.The immersive virtual tourism products based on the flow theory are used to overcome the superficiality of the current digital Dunhuang Mogao Grottoes.Concrete measures used to guide the users to experience the flow are obtained and the clear targeted itinerary is sorted out to give users more enjoyable experience,thus proving the feasibility of the immersive VR tourism product design.