基于爱奇艺图标与界面设计为例的无意识设计研究

目的 以爱奇艺APP图标和手机界面为研究对象，通过分析其不同时期的设计特点以及对无意识设计的应用，提出适用于视频平台的无意识设计建议。方法 基于对无意识设计的研究，对爱奇艺不同时期的标志使用方式、图形和界面的运用规律以及所呈现的视觉效果进行分析，总结出适用于视频平台图标和界面的运用规律和共通原理，将无意识的设计转化为有目的的设计启发。结论 设计师应积极探索受众的无意识心理和需求，顺应受众的趋同性，用无意识设计来培养受众稳定的无意识行为，将无意识的设计总结成有形的设计方法，培养出有特色的视频平台。

Unconscious Design Based on iQIYI Icon and Interface Design

The work aims to take iQIYI APP icon and interface on mobile phone as the research object to analyze the design characteristics in different periods and the application of unconscious design, and put forward some suggestions for unconscious design of video platform. Based on the study of unconscious design, the ways of using icons, the rules of applying graphics and interfaces and the visual effects presented by iQIYI in different periods were analyzed. The rules and common principles applicable to the icon and interface of video platform were summarized, and the unconscious design was transformed to the purposeful design inspiration. Designers should actively explore the audience''s unconscious mind and needs, conform to the convergence of the audience, use unconscious design to cultivate the audience''s stable unconscious behavior, and summarize unconscious design into tangible design methods to develop a unique video platform.