基于叙事模型的校园文创设计研究

目的 探索叙事理论在校园文创产品设计中的应用价值与方法，提出基于叙事的校园文创设计模型，设计开发凝聚校园文化特色的产品，从而丰富校园文创产品的种类，传递校园文化的价值与影响力。方法 对叙事理念引入校园文创进行可行性分析，对高校的文化资源进行深层次梳理，进而探索出校园文创叙事设计流程，从叙事主题的确立、叙事情节的表达、叙事修辞的运用、叙事途径的选择与叙事目的的实现五个方面构建校园文创叙事模型，并进行校园文创产品设计实践。结论 将叙事学引入校园文创设计，应用叙事模型指导的校园文创产品可以更好地引发用户情感，传播与交流校园文化，成为诠释校园文化的重要媒介，为校园文创产品设计中的应用提供新的步骤参考与实践路径。

Design of Campus Culture and Creativity Based on Narrative Model

The work aims to explore the application value and methods of narrative theory in the design of campus cultural and creative products, propose a narrative-based campus cultural and creative design model, and design and develop products with campus cultural characteristics, thereby enriching the types of campus cultural and creative products and conveying the value and influence of campus culture. The feasibility of introducing narrative concepts into campus culture and creativity was analyzed, the cultural resources of colleges and universities were sorted out in levels, and then the narrative design process of campus culture and creativity was explored. From the establishment of narrative theme, the expression of narrative plot, the use of narrative rhetoric, the selection of narrative way and the realization of narrative purpose, the narrative model of campus culture and creativity was built, and the design practice of the campus cultural and creative products was carried out. Introducing narratology into campus cultural and creative design and applying narrative model to guide campus cultural and creative products can better arouse users'' emotions, spread and exchange campus culture, and provide new reference steps and practical paths for the application of campus cultural and creative product design.