基于Kano需求模型的户外茶具设计研究

目的 为增添消费群体在户外活动中的饮茶乐趣，在满足实用性的前提下，构建基于Kano模型的户外茶具设计开发流程，以快速定位用户需求。方法 采用抽样调查和案例分析法对目前户外茶具的问题进行深入剖析，明确用户对产品的使用感受；为进一步挖掘设计目标，通过建立用户体验旅程图将饮茶体验过程进行可视化表达；以功能属性、外观属性和安全属性3个设计维度为导向，基于Kano模型和用户满意度系数（SI）与不满意度系数（DSI），实现需求的层次性分类与重点改良方向；借助3D打印技术和用户测评验证产品方案的可用性，对用户测评的反馈期望进行设计修正与完善。结果 在前期基础性研究之上，通过用户研究方法、Kano模型与3D打印的结合，构建以用户魅力型质量需求、期望型质量需求和必备型质量需求为主的茶具设计模式。结论 通过Kano模型的拓展研究，在户外茶具设计分析中，可实现茶具设计的整体构思，有利于推动概念产品的市场转化。

Outdoor Tea Set Design Based on Kano Demand Model

The work aims to increase the pleasure of consumers in drinking tea in outdoor activities, explore a design and development process of outdoor tea sets based on the Kano model on the premise of meeting practicality, to quickly locate user requirements. Sampling survey and case analysis were conducted to conduct in-depth analysis of the current outdoor tea set problems to clarify the user''s feeling in using the product. In order to further explore the design goals, the tea drinking experience process was visualized by establishing a user experience journey map. Guided by the three design dimensions of functional attributes, appearance attributes and safety attributes, based on the Kano model and user satisfaction index (SI) and dissatisfaction index (DSI), hierarchical classification and key improvement directions of requirements were achieved. With the help of 3D printing technology and user evaluation, the usability of the product solution was verified, and the design was revised and improved according to the feedback expectations of the user evaluation. Based on the previous basic research, through the combination of user research method, Kano model and 3D printing, a tea set design model based on user''s attractive quality requirements, expected quality requirements and must-have quality requirements was constructed. Through the extended research of Kano model, the overall concept of tea set design can be realized in design analysis of outdoor tea sets. It is conducive to promoting the market transformation of concept products.