新媒体视角下广播节目创新路径

新媒体的传播优势给传统广播节目带来极大挑战,这也进一步突出了传统广播节目在传播范围、互动、可视化等方面的局限性,造成广播节目受众流失,影响广播节目发展。在这种情况下,为了更好地促进广播节目发展,需要立足于新媒体视角,充分把握新媒体优势,对传统广播节目发展中存在的问题进行分析,并在此基础上,借助新媒体优势创新广播节目,全面推动广播节目的现代化发展。

Innovation Path of Radio Programs Under the Perspective of New Media

The advantages of new media's communication have brought great challenges to traditional radio programs.This also highlights the limitations of traditional radio programs in terms of scope,interaction,and visualization,resulting in the loss of many radio program audience and affecting broadcasting program development.In this case,in order to better promote the development of radio programs,it is necessary to fully grasp the advantages of new media based on the perspective of new media,and analyze the problems existing in the development of traditional radio programs.The advantages of new media innovate radio programs and comprehensively promote the modernization of radio programs.