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浅议企业经营战略
引用本文:傅传莹.浅议企业经营战略[J].石油地质与工程,1998(3).
作者姓名:傅传莹
作者单位:河南华油企业(集团)有限责任公司!河南南阳473132
摘    要:运用马克思主义哲学的发展、联系以及矛盾运动等基本原理,结合目前市场经济的基本特征和国有企业改革与发展的现实状况,系统地论述了企业经营战略的必要性,从企业经营战略的调研、设计及实施三个层面,揭示了企业经营战略管理的基本方法和主要内容,指出了企业经营战略应遵循的规律,对国有企业改革与发展,对企业实施科学化决策与管理具有重要的指导意义。

关 键 词:企业管理  经营  战略  研究

Superficial Views of Enterprise Management Strategy
Fu,Chuanying.Superficial Views of Enterprise Management Strategy[J].Petroleum Geology and Engineering,1998(3).
Authors:Fu  Chuanying
Affiliation:Fu Chuanying
Abstract:This article systematically discusses the necessity of enterprise management strategy by using the basic principles of development, relation and controdiction movement of Marxist Philosophy and combining with the main features of present market economy and the reform and devclopment reality of State - owned enterprises, reveals the basic methods and essential contents of business managerncnt strategy in the aspects of investigation and study. design and implementation, and points out the laws that mangement strategy should follow. It has directive function to the reforms and developrnent of State-owned enterprises and the implementation of scientific decision and management.
Keywords:Enterprise Management  Management  Strategy  Research  
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