| 行动导向教学法在药品营销学中的应用 |
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| 引用本文： | 冯学珍,孔靖. 行动导向教学法在药品营销学中的应用[J]. 广东化工, 2010, 37(10): 203-204 |
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| 作者姓名： | 冯学珍 孔靖 |
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| 作者单位： | 柳州医学高等专科学校药学教研室,广西柳州545006; |
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| 摘 要： | 为适应当今社会发展对药品营销人才的需求,我校将行动导向教学法应用于药学专业药品营销学教学中,收到了较好的效果。行动导向教学法可提高学生分析问题、解决问题的能力,充分调动学生学习的积极性和参与性,培养其发散思维的能力,提高学生的综合素质。文章在介绍行动导向教学内涵和特点的基础上,重点阐述了行动导向教学法中几种主要教学方法在药品营销学教学中的运用。
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| 关 键 词： | 行动导向教学法 药品营销学 教学方法 |
Application of Action-oriented Teaching Approach to Pharmaceutical Marketing |
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| Feng Xuezhen,Kong Jing. Application of Action-oriented Teaching Approach to Pharmaceutical Marketing[J]. Guangdong Chemical Industry, 2010, 37(10): 203-204 |
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| Authors: | Feng Xuezhen Kong Jing |
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| Affiliation: | (Pharmacy Staff Room, Liuzhou Medical College, Liuzhou 545006, China) |
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| Abstract: | We had received the good effect owing to the application of action-oriented teaching approach to pharmaceutical marketing when the current social development needs more and more pharmaceutical marketing talents. Action-oriented teaching approach can culture the students＇ ability of analysis and solving problems, it may arise students＇ initiatives and participation, also culture students＇ capability of divergent thinking, and improve students＇ comprehensive quality. Based on the introduction of action-oriented teaching approach, the paper emphasized on the state of application of several main action-oriented teaching approach to pharmaceutical marketing. |
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| Keywords: | action-oriented teaching approach： pharmaceutical marketing： teaching approach |
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