| 跨越绿色壁垒实施绿色营销 |
| |
| 引用本文： | 胡圣浩.跨越绿色壁垒实施绿色营销[J].重庆科技学院学报(自然科学版),2002,4(2):36-38. |
| |
| 作者姓名： | 胡圣浩 |
| |
| 作者单位： | 江汉石油学院经管系,荆州,434100 |
| |
| 摘 要： | 随着全球自由贸易的不断深化和全球绿色消费浪潮的兴起,一些发达国家为保护本国工业,借环保之名行贸易保护主义之实,筑起绿色壁垒,使我国外贸受到严重影响.只有跨越绿色壁垒,实施绿色营销,才能使我国外贸走上可持续发展的道路.
|
| 关 键 词： | 绿色壁垒 绿色营销 对策 |
| 修稿时间： | 2001年11月19日 |
Overcome green barriers, Implement green marketing |
| |
| HU Sheng-hao.Overcome green barriers, Implement green marketing[J].Journal of Chongqing University of Science and Technology:Natural Science Edition,2002,4(2):36-38. |
| |
| Authors: | HU Sheng-hao |
| |
| Abstract: | With the development of global free trade and the rise of global green consumption, some developed countries tried to protect their home industry by making use of environmental protection while actually carrying out trade protectionism. Green barriers were built, which have a great influence on China's foreign trade. China's foreign trade won't go on a sustainable route unless it can overcome the green barriers and carry out a green markeing policy. |
| |
| Keywords: | Green Barriers Green Marketing Countermeasure |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
|
