需要向百威学什么

<正> 据中华全国商业信息中心对全国重点大型零售商场的销售统计,在去年啤酒销售排名中,百威名列第二。能有这种业绩,证明其潜力惊人。其除了品质优秀外,鲜明的品牌个性是其至关重要的因素。我们需要向百威学习:

Learn from Budweiser

Budweiser is undoubtedly an instant-mentioned brand, when we talk about beer. Actually, the reason why Budweiser become the leading company over the world is not only high quality, but its bright image. Before they entered a new market, they divided the level of consumers and confirmed the marketing direction. In this way, they could establish market position and form brand image. Depending on detailedly analysis, Budweiser could attract the most active consumer in every market. Besides, their impressed and well-designed advertisement was helpful to marketing activity.