| 某居住小区房地产市场产品定位及策略分析 |
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| 引用本文： | 姚家伟,覃民武,高凌霞. 某居住小区房地产市场产品定位及策略分析[J]. 山西建筑, 2012, 38(19): 246-247 |
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| 作者姓名： | 姚家伟 覃民武 高凌霞 |
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| 作者单位： | 1. 大连民族学院土木建筑工程学院,辽宁大连,116600
2. 大连理工大学城市学院建筑工程学院,辽宁大连,116600 |
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| 基金项目： | 中央高校基本科研业务专项资金资助项目(项目编号:DC110112) |
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| 摘 要： | 以某居住小区为例,探讨了市场定位的内涵及意义,通过对该小区项目的现状分析、竞争对手分析、公司内部分析、客户群体分析和大连市房地产市场的现状分析,确立了市场细分与定位,制定了项目的营销策略。
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| 关 键 词： | 居住小区 产品定位 策略 |
Product positioning and strategy analysis of real estate in the residential district |
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| YAO Jia-wei,QIN Min-wu,GAO Ling-xia. Product positioning and strategy analysis of real estate in the residential district[J]. Shanxi Architecture, 2012, 38(19): 246-247 |
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| Authors: | YAO Jia-wei QIN Min-wu GAO Ling-xia |
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| Affiliation: | 1(1.School of Civil Engineering & Architecture,Dalian Nationalities University,Dalian 116600,China;2.School of Architecture Engineering,City Institute,Dalian University of Technology,Dalian 116600,China) |
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| Abstract: | Taking a residential district for example,the paper discusses the connotation and significance of product positioning.Through actuality analysis in the residential district project,competitor analysis,corporation internal analysis,consumer groups analysis and actuality analysis of Dalian real estate market,the paper presents market subdivision location and establishes the marketing strategy on this residential district project. |
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| Keywords: | residential district product positioning strategy |
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