以体验为中心的产品设计价值研究

目的研究"体验"对定义产品功能、形态,挖掘创新机遇点,提升产品价值等方面的作用与影响。方法从关注人的心理、情感出发,探究人使用产品的具体交互行为,和人使用产品前、中、后的全流程体验需求;将产品、服务、体验作为整体的设计对象进行研究。结论体验经济时代,人们喜欢的不单是产品本身,还有产品所处的场景,以及场景中自己存在的情感;体验的好坏在人们对产品的使用认知、购买决策和品牌忠诚度方面具有重要影响;从体验的角度出发设计产品,对挖掘产品差异化、产品创新机遇点和创新商业模式具有指导意义。

Product Design Value Based on Experience

It aims to study the "experience" to define the product function and form, explore innovation opportunities, and enhance the role and influence of product value.Starting from people''s psychology and emotion, specific interaction behavior and the whole process of people using the product, as well as the product, service, experience as the whole design object are studied. In the experience economy era, people''s love is not only the product itself, but also the scene of product, and their own existence emotion; the quality of experience has important influence on the use of the product, brand loyalty and purchase decision; from experience point of view to design product, has the guiding significance of product differentiation, innovation opportunities and business model.