文创产品设计中的传统美术元素运用

目的 通过探索传统美术的文化内涵和形式特征，将其转译到现代文创设计中，提升文创产品的中国文化魅力，增强传统美术的当代价值。方法 首先，用文献分析研究法，深入剖析传统美术的内涵特征，积极挑选有启发性的美术形态进行分解研究；其次，运用重新建构法和案例分析法，将前期分解的美术元素按一定的设计法则凝练出以人为本、淳朴简练、审美意境的设计理念；再运用线条、纹样、形状、色彩等形式加以重新表现；最后，尝试将其运用到现代文创产品设计中。结论 融入传统美术的文创设计，不仅有助于激发传统美术内涵的现代转型，也可提高文创产品的形式美感、人文精神、审美意境等整体品质，促进传承和创新的双向融合，更好地发展社会主义先进文化。

Application of Traditional Art Elements in Design of Cultural and Creative Products

The work aims to enhance both national cultural charm of cultural and creative products, and the contemporary value of traditional art by exploring the cultural connotation and formal characteristics of traditional art and transforming them into modern cultural and creative design. To this end, literature analysis in folk-art research was conducted to dissect connotative characteristics of traditional art and select enlightening art forms to study. Then, reconstruction method and case analysis were adopted to condense the previously decomposed art elements into the design ideas of human-orientation, simplicity and artistic conception. These ideas were represented by lines, patterns, shapes, colors and other forms and put into actual designs of modern cultural and creative products. With the above methods and steps, this paper finds that cultural and creative design integrated with traditional art can contribute to the modern connotative transformation of traditional art, as well as improve the overall quality of cultural and creative products in formal aesthetics, humanistic spirit and aesthetic conception, promoting a two-way integration of inheritance and innovation to better develop advanced socialist culture.