新语境下面向青年群体的敦煌文创设计策略研究

目的 针对敦煌文创产品在新语境下的艺术价值再现问题，探讨使产品更好地融入青年群体生活的设计策略，激发敦煌艺术在文创中的潜能。方法 对敦煌文创产品和青年群体调研，结合对青年“二次元文化”和“飞天”形象的研究，运用双钻石模型理论，分析设计问题的阐释语境和未来产品交互模式的方案语境，探寻敦煌艺术形象文创设计策略。结果 在问题语境中，观察青年群体的行为方式和对艺术形象的认知，定义核心的文创概念；在方案语境中，通过思考艺术形象的文化价值和精神意涵，对产品原型进行赋能，提出富有生活激情的、体现新型交互模式的文创设计策略。结论 提出面向青年群体，充盈时代精神意涵的文创设计策略，即敦煌艺术精神体现在创新的产品交互体验中，设计策略聚焦在具有中国特征的青年文化及其行为模式上，为传播敦煌文化而量身打造敦煌文创。

Strategy of Dunhuang Cultural and Creative Design for Youth in the New Context

The work aims to focus on the reproduction of cultural value of Dunhuang cultural and creative products in the new context, discuss design strategies to integrate products into the daily lives of youths, and stimulate the potential of Dunhuang art in cultural and creative design. Dunhuang cultural and creative products and youth''s group were surveyed. Combined with the research on youth two-dimensional culture and flying Apsaras image, the double diamond model theory was used to analyze the explanation context of design issues and the solution context of future product interaction pattern, to explore the design strategy of cultural and creative products on Dunhuang artistic images. In the problem context, the user''s behavior and art image cognition were observed to define the core cultural and creative concept. In the solution context, the cultural value and spiritual meaning of art image were reviewed to empower the prototyping productd, and put forward a passionate cultural and creative design strategy showing the new interactive mode. This paper proposes a cultural and creative design strategy for youth that is full of the spirit of the times. Namely, the spirit of Dunhuang art image should be embodied in the interactive experience of product innovation, and the strategy should focus on the youth culture and behavior mode of Chinese features, to develop tailor-made Dunhuang cultural and creative design solution.